Firass Abbass: Dubai’s powerhouse CEO, unyielding in his pursuit of excellence. Harnessing discipline as a force, he propels brands and international giants to unparalleled heights.

A product of Lebanon, Firass boasts a BA in marketing and business from the Open Arab University, constantly augmenting his expertise through targeted courses. With over 25 years of dominance and a portfolio of 1,250 triumphs, he’s the undisputed go-to for elevating brands.

Fueling his fierce drive is an unquenchable thirst for self-improvement, championing a robust lifestyle for a razor-sharp mind. An innovator, Firass thrives on research, keeping a creative mind wide open. In his world, a sterling reputation and ecstatic clients are not goals—they’re the foundation of a relentless journey to be the best.